One does not simply keep it simple
I design digital products that delight users and solve real problems. Arguably my strongest feature is finding the sweet spot where complex user stories are addressed through a simplified user experience.
Product design
From vision to a digital app that works
Killing darlings like a sith
Why, when exactly, where on the screen, and in what form should a feature come into play? The possibilities are endless, but the line between right and wrong can be as fine as a lightsaber. This is where most of my thought process goes.
Designed to be made
My deliverables aren’t just for presentation or asset storage. They serve as a reference guide for developers, helping the final product align with the intended design and functionality.
Is 'good enough' good enough?
User needs, tech, and budget constraints vary with each project, but my goal is always the same: to create the best product possible.
Some projects where I provided Product design:
Var Campaign Hub
A better interface and workflow from the ground up
Recticel Insulation
Turning multilingual product data into localized PDF sheets
Ticketmatic
A major brand and UX upgrade for the leader in ticketing